Media and Campaign Planning

We structure and manage paid media campaigns to maximize qualified reach and Return on Advertising Spend (ROAS).
Phase 1:
- Strategy and Planning
- Defining objectives, KPIs, and target audience.
- Market and competitor analysis.
- Developing the Media Mix and budget allocation.
- Planning the consumer journey and touchpoints.

Phase 2:
- Execution and Launch.
- Developing creative concepts and copy.
- Technical configuration of campaigns on platforms (Google, Meta, etc.).
- Implementing tracking and measurement.

Phase 3:
- Optimization and Analysis.
- Daily monitoring of performance and budget.
- A/B testing of creatives, audiences, and bids.
- Developing results reports and insights.
- Continuous optimization with a focus on conversion and ROAS.