Marketing Strategy and Channels

We build a complete plan so your marketing generates measurable results, intelligently integrating message, audience, and channels.
Project Phases:
- Analysis and Diagnosis
- Mapping personas and customer journeys.
- Competitor and market analysis.
- Channel audit and current performance.
- Strategic Planning
- Defining business objectives and KPIs.
- Building the value proposition and key messages.
- Developing the ideal channel mix (online and offline).
- Roadmap and Execution
- Creating a tactical action plan with a timeline.
- Guidelines for budget allocation.
- Model for continuous ROI measurement and optimization.